Know The Fabric

Performance Starts With Material

Quick dry, stretch, odour control and UPF protection are handled at fabric level before products reach the store.

Tap any fabric to read more

Fabric Technologies

How product teams use fabric data

Every product can be tagged with a fabric technology, fit, category, colour, size range and price. On a full ecommerce backend these tags become filters, product badges and recommendation rules.

How offers connect

Discounts are usually stored as sale price, coupon rule, cart rule or automatic campaign. The website reads those rules and shows badges, crossed MRP and cart-level savings.